Electronic Music Studios (London) Ltd. was formed in 1969 by Dr. Peter Zinovieff to market innovative ideas arising from his private studio and interest in musical applications of computers. Over the next ten years many seminal products were released and many talented designers worked for the company. EMS had its own peculiar brand of British eccentricity which could be both endearing and annoying, but should be viewed in the context of true pioneering. It is easy to copy and follow others, but